![]() ![]() ![]() “They did it when they saw gambling as their salvation and they did it when they decided to buy the Hard Rock brand and try to diversify.” “The Seminoles have been very good at looking into the future,” Jarvis said. (The tribe now owns the Hard Rock Cafe in Las Vegas but does not derive revenue from the hotel and casino.) The purchase included all the Hard Rock entities - more than 100 restaurants, seven hotels, two casinos and two concert venues - except the Hard Rock Casino in London and the Hard Rock Hotel and Casino in Las Vegas, which was then held by Hard Rock co-founder Peter Morton, whose father founded Morton’s Steakhouse restaurants. The announcement kicked off with a blessing by medicine man Bobby Henry in the Seminole language. The tribe attended in members’ traditional bright, geometric patterned garb. The $965 million deal with the Seminoles became public in December 2006 with a celebration at the top of the Hard Rock Cafe in Times Square. But on July 4, 2006, Hard Rock owner Rank Group Plc, called back to discuss the transaction.
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